Business owners can use several tactics to generate leads and drive sales. But do you know which tactic is the most popular of them all? Well, content marketing has proven to be the most popular as well as effective marketing technique to expand the presence of a business and increase sales. The fact is that flashy and fancy billboard advertisements can’t take consumers for a ride anymore. Today’s consumers are more aware and informed than ever before. They are in search of additional value before deciding to work with a company. That is exactly where content marketing fits in perfectly well and wins over consumers.
So, the big question is why content marketing is so effective and how it generates leads and drives sales. Let us first understand what content marketing actually means and then discuss how it works.
What is Content Marketing?
Content marketing is a highly effective marketing approach that focuses on the creation and distribution of value-added content to help prospects and customers solve their everyday issues, build trust – and ultimately drive sales. Instead of directly selling to the customer, this marketing tactic first informs and educates, and builds long-term relationships with the customer.
No matter what marketing tactics you employ, keeping content at its core will always pay great dividends. Whether it is SEO, social media marketing, or a content strategy, it is difficult to get good results without quality content. Considering the shift in customer behavior, it is now essential to deliver the right kind of content to your audience at the right time. A well-structured content strategy is the heart and soul of every type of marketing in today’s environment. Content marketing helps you engage the audience and establish authority and trust.
For more explanation and clarity, feel free to talk to one of our content marketing specialists at Evolve Local Marketing in & near Scranton, PA.
How You Will Drive Sales
Let us now get back to how exactly you can use content marketing to generate more leads and increase business sales.
Get Website Traffic
Potential customers are always looking for products and services online. One surefire way to attract them is to have content on your website relevant to what kind of products or services you offer.
Today, you will find it extremely difficult to attract customers through old-school and traditional marketing methods. Customers do not wait for companies to reach out to them anymore. Instead, they turn to major search engines such as Google and look for whatever they want. If you plan to attract them, you should search for optimized pages on your website. Quality and search-optimized content will help potential customers find your website and get in touch with you easily. The best part is that content marketing brings you qualified website traffic.
Answer Customers Questions
Once a potential customer has found your website, the next thing he will likely want is you to answer their questions. If they get valuable information, it tells them that you are an expert in what you are doing.
When potential customers are well-informed, it becomes easy for them to make the right decision. Content marketing is about educating people so they have no doubts or confusion. By answering questions, you will build a trustworthy relationship with your target audience. The more the audience knows about your business and what you actually do, the more they will trust you. As a result, they will feel more confident in doing business with you or buying products and services from your company than from your competitors.
Content marketing involves delivering value-added information to a potential customer through various stages of the sales funnel.
So, your content strategy should include the creation of a mix of content for every stage of the customer journey. You need to produce content for the top, middle, and bottom of your sales funnel. In this way, you will attract a variety of potential customers and lead them towards a purchase, one stage after another. One of the key benefits of content marketing is high engagement, which ultimately leads potential customers towards the bottom-of-funnel content and turns them into paying customers. For more on how to create content for different stages of the sales funnel, you should talk to a content marketing agency or local marketing agency in & near Scranton, PA.
Talk to a Content Marketing Strategist
With a well-planned strategy, you can use content marketing to attract website traffic, answer questions, popularize your brand and boost sales. If you have questions about content marketing or want expert help to create an effective marketing strategy, you should reach out to Evolve Local Marketing. One of our strategists will answer all your questions and explain in detail how exactly content marketing can take your small business or startup to new heights.
For your free consultation, you can call our office phone number or write us an email using the contact form on our website.