If you have invested in pay-per-click and were dissatisfied with the results, you are not alone. In fact, there are several small businesses and startups that ran PPC advertising campaigns for some time but abandoned the campaigns soon after. There is simply no point in continuing to spend on advertising campaigns that aren’t profitable. Nobody wants to lose their money, right?
Pay-per-click (PPC) is a form of online advertising through which the advertiser can achieve fast business growth. While you have business owners who gave up on this advertising model, you will also come across merchants who successfully ran profitable PPC campaigns on Google AdWords and on social media platforms such as Facebook and LinkedIn. So, what determines the success of a PPC advertising campaign? The PPC model of advertising is a highly effective form of advertising to grow a business and generate profits. What really matters is whether you have the knowledge and expertise to properly manage PPC campaigns.
At Evolve Local Marketing, we help a wide range of businesses plan out, organize and implement profitable PPC campaigns. Our PPC specialists in & near Scranton, PA carry extensive experience in running pay-per-click advertising campaigns on AdWords, Facebook Paid Ads, Twitter Ads, and LinkedIn Ads among others.
What Is Pay-Per-Click (PPC)?
Pay per click or PPC is an online advertising model in which the advertiser pays a certain fee every time their ad is clicked.
Also referred to as the Cost Per Click (CPC) model, PPC advertising campaigns are run in order to generate sales for a business. These models are offered to merchants by major search engines and social media platforms. Google Ads, Facebook Ads, and Twitter Ads are some of the most well-known as well as effective platforms where you can run PPC campaigns for your business.
How You Can Make Your PPC Campaigns Profitable?
You can’t make your PPC campaign profitable by merely setting up a campaign and then letting it run on ‘auto-pilot’. To ensure profits, you need to plan the entire campaign in a proper manner. This requires a great deal of knowledge and experience with running paid ad campaigns.
Given below are some of the most useful tips you should follow in order to generate a positive ROI from your PPC campaigns:
Create a Plan
Plan each element of your pay-per-click campaign in a proper manner. Whether it is the number of conversions, cost per click, maximum budget, or the total monthly budget, you should include all of this in the plan. Unless you have specified the goals you want to achieve in clear terms, it will be very difficult to properly run your online PPC advertising campaigns and generate profits.
Give Your Account Proper Structure
To make your PPC marketing profitable, you should pay serious attention to how you structure your campaign account. Well-structured accounts make the management of PPC campaigns easy and effective.
Based on your specific needs, you may want to run multiple pay-per-click advertising campaigns at the same time. There can be campaigns specific to countries, website structure, products, etc. You will need to develop separate campaigns as per unique goals you may want to achieve. That is exactly why you need to structure your account in a proper manner. If you need expert help setting up properly structured accounts, head over to our local marketing agency in & near Scranton, PA. Our PPC managers will set up as many accounts as you want in the correct manner.
Create Themed Ad Groups
You should create ad groups based on specific themes. This means that all the keywords included in an ad group should be closely related. There should be a separate ad group for each collection of specific, closely related keywords. Irrelevant keywords should not go in an ad group.
The benefits of having themed ad groups for PPC are increased relevancy, high ad ranks, and lower ad costs.
Use Negative Match
When you plan to run profitable pay-per-click campaigns for your business, you should definitely use negative matches.
All clicks that are generated through paid online ads do not mean profits. There will be those people who will click on your ad but will not buy your products or services simply because they are not interested. To yield more profits, you need to generate clicks from shoppers who are actually interested. That is exactly where you will require to use the “negative match” or “negative keyword match type.” Using this option, you can filter out clicks from negative keywords. Talk to a PPC specialist at our local marketing agency to enlighten yourself on this topic.
Test Your Ad Copy
The higher your AdWords Quality Score, the lower the cost of your CPC. You can do this by testing your ad copy.
When you run a PPC campaign, your focus should remain on lowering the cost per click as much as possible. In order to achieve this, you need to improve the CTR for your paid ads. That is where testing your ad copy becomes important. By testing multiple versions of your ad copy, you will be able to find out which PPC ad copy is generating the best results. You can keep the set or version that gives the best performance to maximize clicks from your ads.
Talk to a PPC Specialist
Running profitable PPC campaigns is not easy. It takes only a couple of minutes to set up a PPC campaign, but a great deal of time and effort will be required to turn it into a profitable one. Hopefully, these tips will help you create better pay-per-click campaigns for your business. If you have a question or want to hire a PPC manager, head straight to our local marketing agency in & near Scranton, PA. At Evolve Local Marketing, we have a highly dedicated team of PPC advertising experts who can help you build a highly effective pay-per-click strategy and plan the entire campaign in a way that keeps the costs low and maximizes the number of clicks and conversions.