According to the Americans with Disabilities Act of 1990, more and more businesses are required to make their websites and online presence accessible to people of all abilities. Laws were developed before modern websites existed, so it can be tricky to interpret how they apply to websites. There is no clear distinction between companies which must have ADA-compliant websites and those that should have them so they can serve their customers better. With our ADA compliance services In & Near Scranton, PA, we’ll make it easier for everyone to use your website. Get in touch with one of the best ADA compliance companies to see if your website meets ADA standards.
What Does the Americans with Disabilities Act Have to Do With Websites?
In 1990, the Americans with Disabilities Act (ADA) was introduced to ensure that roughly 50 million Americans who live with a disability have access to places that are open to the general public. That’s why there are handicapped-accessible parking spaces, ramps, bathrooms, and more in stores and offices.
In addition to brick-and-mortar businesses, people with disabilities also use websites to shop, bank, learn and work. That’s why websites should follow accessibility guidelines.
A business owner trusts that architects and contractors will take accessibility codes into account when they’re drafting the initial plans. Unfortunately, many people do not factor ADA web compliance into their website architecture and design, which can become a problem in the future.
Why ADA Compliance is Necessary?
As a business owner and marketer, the design of your website reflects the quality of your products and the level of your customer service. By investing in ADA compliant solutions, you can demonstrate to your clients, prospects, and key stakeholders that you are committed to providing them with the best possible service.
Here’s why your website needs to have an accessible design:
1. Drive More Traffic to Your Website
Your website will receive more traffic if it appeals to a wider audience. It’s easy to understand why a website that’s more accessible would rank better since Google measures nearly everything about each website. Google has already stated that details like page speed and security (SSL) help websites rank higher. Other boost factors have been announced before, too. Why wouldn’t they be considering this now? There’s no doubt it’s on their list, and soon they’ll announce that all websites must meet ADA standards for accessible design.
We suspect this is already being considered, so this is a huge opportunity to get ahead of your competitors. An easier-to-use website will naturally rise to the top, and that’s what ADA compliance does. With your website following (Web Content Accessibility Guidelines) WGAC guidelines, everyone will be able to navigate it more easily. Additionally, this type of website setup will increase sales and conversions.
2. Show Your Clients That You Care
The fact that you have an ADA-compliant website just shows your customers how much you care. Whether someone needs this level of accessibility or not, they probably know someone who does, so taking this step will give you a great deal of goodwill. Then, you can make an effort to advertise your fully compliant website.
3. Avoid Possible Legal Issues
There is a possibility that you could receive a threatening letter from a lawyer with an American with Disabilities Act claim against your company/website, no matter how nice and easy to use your website is. If your website is linked to a physical location (retail), they may claim that the ADA applies. It may be a good idea to make sure your website meets ADA web compliance standards if your company or organization works in an industry that requires you to be ADA compliant on the physical level. You can avoid penalties and legal action by doing it now.
Ready to Make Your Website ADA Compliant?
Make sure your website is accessible to people with disabilities and gives you every advantage over your competition. Work with our Local Marketing Agency In & Near Scranton, PA, and let us get all the issues taken care of to prevent your business from being sued for not being ADA compliant.
Some websites require relatively few updates, while others need a lot of work. If necessary, it might even be better to start over and redesign the site. We will do everything we can to avoid a redesign as much as possible. Our team understands that putting more resources into your website might not be something you were looking forward to.