E-mail & SMS Marketing In & Near Scranton, PA

Email and SMS marketing

There is no more powerful digital marketing tactic than email marketing in terms of generating and converting leads.

Despite the growth and popularity of mobile messaging and chat applications, nearly 61 percent of consumers prefer facilitated brand interactions via email – and this preference is consistent across genders and ages.

In the age of global relevance and widespread usage of email, strategic email marketing is more important than ever.

Email Marketing

A digital marketing strategy, email marketing is used by thousands of companies worldwide to create brand recognition, drive sales, and build client relationships.

Various email service providers (ESPs) are used by marketing companies to send automated, personalized emails containing brand promotions and announcements. Email marketing services include everything from weekly newsletters and promo alerts to customer survey forms and event invitations.

Almost 87 percent of B2B marketers and 79 percent of B2C advertisers globally use email as a content distribution channel. Is your business taking full advantage of email marketing services? How do your email campaigns fare in the competitive digital space?

Our Email Marketing Process

Sending cold emails to everyone on a list you found on the internet isn’t going to solve any of your problems. Our local marketing agency in Scranton, PA uses this method to ensure that email marketing campaigns run smoothly:

Planning

The most important aspect of effective email marketing is having the right strategy. Sending the right email to the right person at the right time is the marketing triad that will empower your brand. Evolve Digital Marketing Agency can help you create winning email marketing strategies, from a full-scale lifecycle program strategy to filling holes in your current email program.

Design

Have trouble keeping up with the latest trends in email marketing and design? With our email marketing templates designed and coded to reflect your brand, our professionals will help you maximize your brand and execute email marketing more effectively. Let us worry about testing and rendering while you focus on your business. Let us handle everything for you!

Audits

Auditing is one of the most important steps of strategic email marketing. During an audit, your email list, design layouts, and copy of your email campaigns will be thoroughly reviewed for any loopholes… so you know what works and what doesn’t. During the audit, you will receive concrete advice on how to improve your email marketing program.

Execution

It is now time for deployment. Let Evolve Local Marketing help you deploy your email marketing campaigns from template creation to segmentation, setting up, and message deployment. The experts in our email marketing agency will also monitor your email metrics and make the necessary adjustments based on the results post-deployment.

Integration

Embedding your email marketing platform with other critical applications allows all your data to speak the same language. Our team will connect all third-party and custom apps with your ESP.

SMS Marketing

Text message marketing, also known as mobile marketing or SMS marketing, remains one of the most popular methods of communicating promotional material to target recipients through text messages. With our SMS marketing services, you can send out campaigns or promotional messages that have transactional value and build long-lasting relationships with your customers.

An SMS marketing campaign is designed to deliver timely information, alerts, or offers to consumers who have opted to receive them.

What Are The Benefits Of SMS Marketing?

In today’s fast-paced environment, businesses need to come up with exciting, fast, and meaningful ways to engage with customers. This is why SMS marketing is such a successful marketing channel for small and large businesses alike.

Here are some of the SMS marketing benefits:

High Engagement Rates (Open Rates & CTR)

Everybody owns a mobile phone in today’s society. By 2023, there will be 8,2 billion mobile phone owners worldwide. No need for fancy devices, apps, or software, people can receive marketing messages in the palm of their hands. As a result of this accessibility, 95% of SMS messages are read and responded to in just 3 minutes.

Statistics show that business text messages have a 19% Click-Through-Rate (CTR), significantly higher than other forms of direct marketing. Additionally, conversion rates are shown to be around 45%, which is among the highest among other marketing communication methods.

Immediacy & Timeliness (Instant Communication)

SMS marketing is instant, unlike other advertising and marketing methods. Customers can view time-sensitive messages in seconds. Although social media ads can be skipped, and phone calls can easily be ignored, SMS messages are almost always noticed and read.

Two-Way Communication (Ability To Send & Receive)

In addition to bombarding customers with constant marketing messages, recipients are able to respond, resulting in value for both parties. Using this two-way communication can either help build long-term relationships by making customers feel like their opinions matter (e.g. providing feedback on eCommerce websites) or can simply be used to confirm bookings, send appointment reminders, and reduce appointment and monetary losses.

Leverage Interactions Through CTAs

SMS marketing can complement other marketing efforts such as leveraging contests, buying behavior, and other interactions through SMS reminders, attractive Call-To-Actions, and links to other marketing channels. With the right SMS marketing strategy, you will see a significant boost in all your other marketing efforts.

Personalization & Customized Messaging

By sending a message directly to a customer’s mobile phone, marketers have the opportunity to customize the message with specific information. When you use the customer’s name, information, or recent behavior, he or she will feel special, more directly targeted to the message, and more likely to interact with

Utilize Email Marketing and Text Marketing Services to reach more customers

Interested in a deeper connection and a higher return on investment? As experts in this space, we know that a set-it-and-forget-it approach of blind email blasts does not work. You should partner with an email and SMS marketing company that appreciates the power of email marketing. We are passionate about this at Evolve Digital Marketing Agency since we know the ROI is enormous once we crack the code of your business.

Not only that, but with email and SMS marketing in & near Scranton, PA, you can stay in touch with your customers and keep them interested in your brand.

We’ll show you how to transform your email and SMS marketing into an engine for growth and revenue. If you would like more information, please fill out the form below or call (570) 818-5097.