Social media platforms offer tremendous opportunities for a wide range of businesses to create awareness around their products and services and generate leads. But your success depends on the effectiveness of the social media strategies that you develop and implement in a tactful manner.
Over the last couple of years, all major social media platforms have changed the way their algorithms function. Whether it is Facebook, Twitter, LinkedIn or video sharing platforms, the challenge is to build a strategy which aligns with your business goals while putting the customer at the forefront of that strategy. Remember, it is all about your customers, how your customers think and what you can do to appeal to your customers in order to achieve business growth. When using social media, businesses need to pay more attention to ‘social’ than ‘media’.
At our local marketing agency in & near Scranton, PA, we help a wide range of small and medium-sized businesses build better solutions to get the most out of their social media efforts. Our social media experts have in-depth knowledge and experience in bringing together social media strategy and social media management in a way that brings you more customers and boosts conversions and revenue.
It is All About the Customer!
Businesses start to get the entire thing wrong the moment they think that it is about their products and services. If you think of social media only as a media channel, you will never obtain success. No matter what social media platforms you use, the very first thing you need to focus on is knowledge about customers or buyers. The more you know about your buyers, the more targeted your social media campaigns will be. If you do not know how your customers think and what their needs are, you will never know how to appeal to them.
That is exactly where the creation of a buyer persona comes in. When you have well-defined personas of all types of buyers you have, your journey on social media will be a lot easier and more effective. This information will help you create social media content that truly resonates.
Selection of Right Social Media Platforms
Not all social media platforms are ideal for the type of business you operate or the kind of services or products you sell. Before you start using social media, you should determine which platforms suit your business the most. Each major social media platform has its own unique features.
For example, Facebook and LinkedIn are the same type of social media platforms. The latter is more professional. A platform such as LinkedIn is more suited for B2B types of businesses. Using this professional network, you can reach out to potential clients and market your products and services to them indirectly. Facebook offers excellent potential for a multitude of small businesses and startups to promote their products and services to millions of active users. If you operate in the retail, food, beverage, auto or financial services, using Facebook in a strategic manner will definitely give your brand a better positioning in front of customers.
Likewise, each social media platform is different in terms of the advertising opportunities and types of audience it offers. That is why it is crucial to choose the right social media channels to promote your business. Experts at Evolve Local Marketing In & Near Scranton, PA offer valuable data and insights to help business owners find out which social media platforms are the most ideal for them.
Social Media Strategy
A surefire recipe for failure on social media is using it without a strategy. Instead of simply jumping on to social media platforms, you need to develop a well-defined strategy to guide what your brand will do on a particular social media platform. Having a blueprint will make success easier.
Key steps of a social media strategy includes:
Content is the lifeblood of social media platforms. Once you have selected which social media platforms you will use, the next step is to focus on creating content that connects with your potential customers. Along with that, you need to determine how often you will post content to social media and what times. You can plan all of this in advance and put all the data in a content calendar.
Importance of Social Media Consistency
When it comes to social media marketing, consistency plays a crucial role. Someone has aptly said – “If content is king, consistency is queen.” If you truly plan to attract and engage your potential customers, you should be consistent right from day one. When customers reach out to a brand on social media, what they expect is a swift response from a real human. Not giving them a timely response, you will drive them away and your online reputation will suffer.
So, you should maintain consistency in terms of the type of content you create for sharing, the frequency of your posting and the voice of your social media messages. Likewise, you also need to be consistent in terms of the visual appeal (color scheme, photos etc) you create for your brand.
Talk to a Social Media Manager
If you plan to manage what type of content you will post and how you will interact with your potential customers in a proper manner, you should definitely pay serious attention to your social media management. When using social media platforms, one of the key challenges is to nurture those buyers who are not ready to buy yet, so that they become active buyers of your brand. At Evolve Local Marketing, we provide expert social media management services In & Near Scranton, PA to maximize the online presence of a wide range of small and medium-sized businesses. Let us help you attract more customers, nurture them and convert them into paying customers.
For your free social media marketing consultation, feel free to talk to one of our highly experienced social media managers via a quick phone call at (570) 818-5097 or write us an email using the contact form below.
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